BMW's M2 has just proven that sometimes, the more affordable option can outperform its pricier counterpart. The base M2, equipped with the 'M Performance Track kit', has lapped the Nürburgring Nordschleife in a time that's not only faster than the standard M2 coupe but also remarkably close to the performance of the more expensive M2 CS. This is a significant achievement, especially considering the power output difference between the two models.
The M Performance Track kit includes a host of performance enhancements, such as a front splitter, wheel arch diffusers, and a GT racing-style swan-neck rear wing, all designed to increase downforce levels. Additionally, the kit features improved ducting for the engine oil cooler, height and ride-adjustable suspension, and adjustable support bearings. These upgrades have resulted in a lap time of 7:25.068 seconds, which is an impressive feat.
What makes this even more remarkable is the fact that the M2 CS, which boasts a higher power output of 390kW and 650Nm, weighs less, and has numerous other upgrades, couldn't beat the M2 with the M Performance Track kit. The M2 CS's lap time was 7:25.534 seconds, which is only 0.466 seconds faster than the M2 with the kit. This suggests that the M Performance Track kit is an incredibly effective package, offering a significant performance boost without the need for a substantial increase in power.
The pricing of these models adds another layer of intrigue. In Germany, the base M2 costs €81,300, while the M Performance Track kit brings the total to €104,800, which is still under the price of the M2 CS at €116,700. This pricing strategy is a bold move by BMW, as it effectively allows customers to get a high-performance M2 at a lower cost than the more powerful M2 CS. However, it remains to be seen whether this pricing strategy will be mirrored in other markets, particularly Australia, where the M Performance Track kit's availability is yet to be confirmed.
This development raises an interesting question: How will BMW's pricing strategy and performance enhancements impact the market for high-performance vehicles? Will customers be drawn to the more affordable, yet highly capable, M2 with the M Performance Track kit, or will they continue to favor the more expensive M2 CS? The answer to these questions will likely depend on a variety of factors, including the perceived value of the upgrades, the competition from other brands, and the overall economic climate.
